Digital Website Specialist

Detroit Red Wings

Full Time
Detroit Red Wings
Detroit, MI

Job Details

Job Summary: 

This role works within the web division of the Integrated Media department and is responsible for development and content management for all of Detroit Red Wings and Olympia Entertainment owned web properties including design, marketing content, editorial posting, SEO, reporting and analysis of website metrics.  


Key Responsibilities:

  • Day-to-day website management including improving the functionality/design, making content updates/changes and improving conversion rates across all Detroit Red Wings and Olympia Entertainment websites

  • Optimize site performance

  • Leads ongoing QA of digital properties

  • Work with external vendors on content updates and platform changes including forms, virtual seating map, ticketing, and content optimization

  • Setup tracking utilizing tagging, pixels, CFCs within the site structure.

  • Build pages for digital properties utilizing multiple CMS tools as well as front-end development capabilities including:

  • Marketing pages designed to drive ticket sales, event and arena information, and online promotions

  • Latest news stories from writers and reporters

  • Press releases, news, injury updates and statistics

  • Show announcements and ticket on-sales that involve usage of Photoshop to create artwork

  • In-game coverage and recaps

  • Updates to via the IOMEDIA platform

  • Possess an in-depth knowledge of Omniture and Google Analytics to create reports for specific marketing campaigns while tracking monthly KPI’s.

  • Ongoing SEO strategy, evaluation, analysis and recommendation for Detroit Red Wings and Olympia Entertainment websites. Conduct SEO audits, documenting baselines, benchmarks, changes and suggesting action steps as needed.

  • Be available at a moment’s notice when news breaks and it must be updated on the website

  • All other duties as assigned.


Minimum Knowledge, Skills and Abilities:

  • Bachelor’s degree in web design or related field.

  • Minimum of three (3) years professional experience managing content for high traffic websites

  • Candidate should demonstrate a familiarity with HTML, CSS, Adobe Creative Suite (Specifically Photoshop)/Creative Cloud, and Adobe Analytics

  • Knowledge and demonstrated experience with mobile-first and responsive design cross-platform testing (IE, Firefox, Google Chrome, Safari, etc.).

  • Excellent analytical skills; ability to develop insights and recommendations from data

  • Understanding of search engine optimization and discoverability best practices, including best practices for URL and file naming conventions

  • Understanding of metadata frameworks

  • Self-motivator with ability to work in a fast-paced environment under tight deadlines, produce quality high volume work and multi-task.

  • Must be able to manage multiple programs at one time

  • Excellent communication, written, interpersonal, problem-solving and decision-making skills

  • Superior attention to detail and a desire to deliver exceptional results for business objectives

  • Flexible schedule – must be available on nights and weekends for Detroit Red Wings and Olympia Entertainment events and/or additional events as necessary.


Preferred Knowledge, skills and abilities:

  • Knowledge and passion of sports (particularly the NHL) and entertainment

  • Experience with JQuery/JavaScript, PHP, Bootstrap and similar web development languages

  • Wordpress, MYSQL and phpMyAdmin database infrastructure


Working Conditions:

  • Irregular and extended hours including nights, weekends, and holidays

  • Exposure to moderate noise level

  • Frequent visual/auditory attention


    The physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job.  It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities or nonessential requirements.  Olympia Entertainment, Inc. has the right to change, modify, suspend, interrupt or cancel in whole or in part any job functions outlined in a job description at any time and without advance notice to the employee.

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