CRM / Business Analyst

Carolina Hurricanes

Full Time
Carolina Hurricanes
Raleigh, NC

Job Details

The CRM / Business Analyst will help build, maintain and improve the clubs’ MS Dynamics CRM platform and related initiatives.  In addition to managing the relationship between CRM & ticketing systems the analyst will assist with quantitative and qualitative analytical projects related to the ticket sales, corporate partnerships and marketing teams to increase business intelligence.


  • Oversee daily operations and optimization of Microsoft Dynamics CRM database
  • Coordinate data collection processes and insure all prospects are entered into, tracked and distributed within CRM
  • Be the first point of contact for all staff & departments that require assistance with CRM usage, campaign tracking, reporting, and data accuracy
  • Create, maintain and improve reporting and dashboards for all revenue impacting departments
  • Design, develop, and implement enhancements to the CRM system as required
  • Maintain the constant and consistent flow of data between the ticketing system and CRM to provide the most up to date leads for campaigns 
  • Assist with building in-depth customer profiles, sales projections and other data analysis work as needed
  • Works with Ticketing, Partnerships & Marketing departments to create customer segmentation models for email and mobile campaigns

Knowledge, Skills and/or Abilities

  • Knowledge of MS Dynamics CRM
  • Experience with Archtics or other ticketing system
  • Experience with Tableau reporting
  • Demonstrated knowledge in SQL
  • High level of proficiency in Microsoft Office, especially Excel (pivot tables and VBA Macros)

Experience/Education Requirements

  • 1-2 years successful experience in a consulting, business analyst, or similar role preferred
  • Bachelor’s Degree in a quantitative field (i.e. Math, Statistics or Economics) is preferred
  • Experience in managing CRM programs, CRM data analysis, and developing customer segmentation models.
  •  Experience with R preferred
  • Experience with Python preferred 

Must pass a criminal background check and pre-employment drug screen. 

PNC Arena and the Carolina Hurricanes are an Equal Opportunity Employer and provide for a drug free workplace. 

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