Manager, Digital Marketing

National Hockey League

Full Time
National Hockey League
New York, NY

Job Details

SUMMARY

Can you convince people to do what you want with a few short words?  Can you motivate an action with an idea?  The NHL needs a creative, forward-thinking candidate with proven track record for producing digital campaigns that maximize ROI and get results.  This position will create campaigns for email and other paid digital platforms that will be designed to maximize traffic and revenue for internal business units and League partners.  It will work closely with Database, Email, Social, and Marketing teams to craft existing messages or create new CTA’s that meet goals of business units.

ESSENTIAL DUTIES

This position will:

  • Develop the digital content strategy and copy for campaigns around Growth Marketing, including narratives around customer acquisition, retention and lifecycle journeys.
  • Use data and analysis insights to develop ideas for current and future programs.
  • Produce multiple versions of campaigns for targeting, testing and optimization.
  • Create rewards and incentives for email and/or loyalty programs.
  • Work closely with database strategy team to create campaigns designed to grow email database.
  • Work closely with social and database strategy teams to create campaigns designed to grow social media following and reach.
  • Work closely with social and database strategy teams to ensure consistent messaging across email, social media and paid digital efforts.
  • Consult with partners and internal business units on content creation to keep messaging consistent and optimized.
  • Work with marketing, creative services and web designers to produce creative assets for email and other digital campaigns as needed.  
  • Manage timelines for content delivery and distribution.
  • Develop documentation as needed digital creative best practices, to include industry trends, competitive analysis and testing results, for the league and clubs.
  • Perform competitor analysis to stay apprised of industry efforts.
  • Stay current on industry trends and provide relevant insights to organization.

QUALIFICATIONS

The ideal candidate will have a college degree and at least 4-6 years of related experience, agency preferred.  They will have experience in copywriting for direct marketing businesses and creating results-driven paid campaigns across digital, specifically email.  Must have prior experience building testing plans and evangelizing testing and optimization within organization.  Experience with loyalty and retention programs preferred.
 

The qualified candidate will be a self-driven individual, who takes a creative and collaborative approach.  Must have strong written and verbal communication (including editing) skills. Should have the ability to quickly learn new technologies and have excellent time management skills with the ability to work effectively across departments and teams, in a time-sensitive, multi-tasking role.  Strong proof-reading and grammatical skills,  analytical skills, organizational skills, attention to detail, and follow-through.  Must be a highly motivated individual with the ability to work independently with discretion.

We thank all applicants for their interest in this position however only qualified candidates will be called for an interview.  NO EMAILS OR PHONE CALLS PLEASE.

 

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